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CI Instruction
Audacious Challenges, Heritage of SNT

CI Instruction

Word Mark

Logo Type

Signature

  • A signature is a combination of the word mark and the logotype, which are arranged vertically or horizontally in accordance with a certain set of rules.
  • The type of signatures to be used should be chosen in consideration of the layout of the space and the nature of the media where the signatures are to be indicated.

Exclusive Color

Main Color

  • #002554
    • Pantone Color 655C
    • CMYK 100 70 0 50
    • R0 G37 B84
    SNT Motiv
    Blue
  • #fc0019
    • Pantone Color 185C
    • CMYK 100 0 80 0
    • R252 G0 B25
    SNT Motiv
    Red

Sub Color

  • #c9caca
    • CMYK 0 0 0 30
    •  
    •  
    SNT Motiv
    Light Gray
  • #231815
    • CMYK 0 0 0 100
    •  
    •  
    SNT Motiv
    Black
  • The exclusive color is one of the three elements to form the identity of SNT Motiv along with the word mark and the logo type.
  • The indication of the exclusive color is required to be manifested in color prints. The color samples or the Pantone Color codes are used as the standard.